Swedish Heritage
Brand Highlights
Unique and Intuitive Numbering System
Each styling product features a number indicating its level of hold, shine, and volume, enabling stylists and consumers to quickly select the product best suited to their needs and desired style.
Color Protection System
The exclusive anti-fading system, combining a natural UV filter and a protective polymer, preserves color intensity and radiance despite washing and external aggressors.
Strengthening Quinoa Protein
Plant-based keratin derived from quinoa strengthens, repairs, and restores elasticity and shine to hair, all while adhering to the brand's vegan principles.
The Perfect Blend of Nature and Science
The 100% vegan, sulfate- and paraben-free, cruelty-free, and climate-compensated formulas deliver ethical and sensorial professional performance.
Their Products
Their hair care products combine innovation and naturalness: formulated with clean, organic, and plant-based ingredients, they respect the hair fiber while delivering professional performance. Each product is designed to strengthen, protect, and enhance hair, ensuring a pleasant sensory experience and an ethical commitment (100% vegan, sulfate- and paraben-free, cruelty-free). The result: healthy, shiny, and easy-to-style hair with every use.
100% Vegan
Color Protection
Strengthening System
Cruelty-free
Shine elixir
Heat protection spray
Fiber mousse
Shine elixir
Heat protection spray
Fiber mousse
