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Brand Highlights

Keratin Straightening Expertise

Urban Keratin is the French leader in keratin straightening, with an exclusive formula that relaxes curls by up to 90% and provides a silky, long-lasting effect for 3 to 6 months, while deeply treating the hair fiber.

Couture Ingredients

Inspired by cosmetic advancements, the brand incorporates skincare-derived active ingredients into its formulas to provide exceptional hair care: hyaluronic acid for intense hydration, marine collagen to regenerate the hair fiber, and ceramides to strengthen and protect hair.

Innovation and French Quality

Urban Keratin develops its formulas in its own laboratory in Provence, ensuring total control over R&D, quality control, and production. Each product is rigorously tested to ensure efficacy, safety, and sensoriality.

Social and Ethical Commitment

For over 15 years, the brand has collaborated with organizations to promote the inclusion of workers with disabilities. It prioritizes local manufacturing, responsible packaging, and a supportive supply chain.

Their Products

At the heart of Urban Keratin formulas lies the KD Alliance: an exclusive synergy between plant-derived keratin and diamond powder, designed to repair, smooth, and enhance the hair fiber. This signature technology works deeply to strengthen hair structure, improve its resistance, and provide dazzling shine. Enriched with active ingredients such as hyaluronic acid, activated charcoal, and organic macadamia oil, their treatments offer professional performance while respecting scalp sensitivity and being 100% vegan.
French Company
Innovation and Expertise
Couture Ingredients
Social and Ethical Commitment
Botox Lift Hair

Botox Lift Hair

Urban Color

Urban Color

Keratin Fusion Treatment #2

Keratin Fusion Treatment #2