It’s official! The Base C brand reinvents itself and marks a dazzling launch at the Binani Desbo Group congress, held at the Plaza Hotel in Quebec City on April 28, 2025. Before an enthusiastic community of professionals, the new version of this proudly Quebecois line was unveiled in an atmosphere that was both elegant and festive.
Born in 2019 in the Charlevoix region, this proudly Quebecois brand redefines the standards of professional beauty by combining cutting-edge science, accessibility, and timeless elegance.
Now, thanks to advanced nanotechnology, each formula penetrates deeply to offer visible and lasting results, regardless of hair type or texture. High-quality natural ingredients ensure professional performance that meets the expectations of experts… and demanding consumers.
Accessible Luxury, Universal Beauty
At Base C, luxury is meant to be accessible. Each product is designed to make the consumer feel special and valued, without compromising on budget or quality. It’s a premium experience, designed for everyday life.
The range has been entirely reformulated with nanopeptides for enhanced efficacy, and a revisited olfactory signature: lighter, more universal, more refined.
A Sleek and Inclusive Aesthetic
Base C embodies an understated, elegant, and meticulous beauty. Its design and approach reflect a refined simplicity, where every detail matters. True to its values, the brand adopts an inclusive vision, representative of all beauties and all cultures.
Base C is the alliance of care, style, and meaning. Available now
