Performance, Innovation, and Creativity
Brand Highlights
High-Performance Hair Color
Their precise hair color formulas offer perfect coverage, exceptional durability, and vibrant shades, all while respecting the hair fiber.
Respect for Hair Health
Their products, enriched with plant proteins and moisturizing agents, strengthen the hair fiber and preserve scalp balance.
Product Innovation and Fast-Acting Solutions
Their formulas deliver fast and effective results, such as 5-minute toners or instant liquid treatments, saving time while ensuring professional quality.
Extensive Shade Palette and Creativity
Their products offer an extensive range of colors, from natural tones to bold shades (WILD range), allowing hairdressers to express their full creativity.
Their Products
Their professional hair color lines are distinguished by low ammonia content and formulations enriched with naturally derived ingredients. Free from PPD, parabens, and gluten, they guarantee optimal performance while preserving hair integrity and health. Additionally, their products include a complete range of hair care, styling, and maintenance products, designed to meet the daily needs of hairdressing professionals.
American Brand
Fast Results
Respect for Hair Health
High professional performance
OYA Velvet
OYA Lightener 9
Liquid Rapid Toner
OYA Velvet
OYA Lightener 9
