{"id":121394,"date":"2025-09-22T16:25:45","date_gmt":"2025-09-22T20:25:45","guid":{"rendered":"https:\/\/binani.appcom-staging.ca\/who-we-are\/"},"modified":"2026-05-04T13:32:02","modified_gmt":"2026-05-04T17:32:02","slug":"about-us","status":"publish","type":"page","link":"https:\/\/binani.ca\/en\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"\n
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About Us<\/strong><\/h4>\n\n\n\n
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The Binani Desbo Group is a young and dynamic team that places listening at the heart of its operations. Since 2008, we have been supporting hairdressing professionals by offering carefully selected products and tools to meet the daily needs of salons, combining performance, reliability, and innovation to support their success. <\/p>\n<\/div>\n\n

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We put our expertise at the service of hairdressers and stylists by offering exclusive brands, solutions tailored to their realities, as well as training, advice, and support. All this to simplify daily life, develop team skills, and enable salons to offer the best to their clientele. <\/p>\n<\/div>\n\n

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Our values guide every decision we make: commitment, transparency, expertise, and exclusivity. These principles define our approach and guarantee the consistency and reliability of our service. <\/p>\n<\/div>\n\n

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More than just a distributor, we are a partner dedicated to the success of our partners and clients.<\/p>\n<\/div>\n\n

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Welcome to our world, dedicated to trend-setting artists.<\/p>\n<\/div><\/div>\n\n

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\n What Sets Us Apart <\/h2>\n <\/div>\n \n
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\n Commitment <\/h3>\n \n \n
\n We place the success of stylists at the heart of our choices and actions. We guide them toward the success they deserve. <\/div>\n <\/div>\n
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\n Transparency <\/h3>\n \n \n
\n We promote clear and honest communication, so that every lasting partnership is built on trust. <\/div>\n <\/div>\n
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\n Expertise <\/h3>\n \n \n
\n Our qualified team shares its know-how and advice to support professionals in their daily salon operations. <\/div>\n <\/div>\n
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\n Exclusivity <\/h3>\n \n \n
\n We select products reserved for professionals, allowing them to stand out to their clientele.\r\n\r\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n Commitment <\/h3>\n \n \n
\n We place the success of stylists at the heart of our choices and actions. We guide them toward the success they deserve. <\/div>\n <\/div>\n
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\n Transparency <\/h3>\n \n \n
\n We promote clear and honest communication, so that every lasting partnership is built on trust. <\/div>\n <\/div>\n
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\n Expertise <\/h3>\n \n \n
\n Our qualified team shares its know-how and advice to support professionals in their daily salon operations. <\/div>\n <\/div>\n
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\n Exclusivity <\/h3>\n \n \n
\n We select products reserved for professionals, allowing them to stand out to their clientele.\r\n\r\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section><\/div>\n
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\n Becoming a member is advantageous! <\/div>\n \n \n
\n Are you a professional hairstylist? Join our distribution network today. \r\n\r\n <\/div>\n \n \n
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\n \n Create a pro account <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n
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\n The benefits of a professional account with us <\/div>\n \n \n
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\n Exclusive promotions and early access to new products <\/div>\n <\/div>\n
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\n Personalized support for your salon needs <\/div>\n <\/div>\n
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\n Access to our secure online store <\/div>\n <\/div>\n
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\n Preferred pricing on our brands and complete ranges <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"

About Us The Binani Desbo Group is a young and dynamic team that places listening at the heart of its operations. 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