{"id":121965,"date":"2026-01-30T14:07:51","date_gmt":"2026-01-30T19:07:51","guid":{"rendered":"https:\/\/binani.ca\/2026\/01\/30\/recap-of-the-alliance-show-2023\/"},"modified":"2026-01-30T14:07:52","modified_gmt":"2026-01-30T19:07:52","slug":"recap-of-the-alliance-show-2023","status":"publish","type":"post","link":"https:\/\/binani.ca\/en\/2026\/01\/30\/recap-of-the-alliance-show-2023\/","title":{"rendered":"RECAP OF THE ALLIANCE SHOW 2023"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">ALLIANCE SHOW, A BURST OF CREATIVITY<\/h3>\n\n<figure class=\"wp-block-video\"><video height=\"540\" style=\"aspect-ratio: 960 \/ 540;\" width=\"960\" autoplay=\"\" controls=\"\" loop=\"\" preload=\"auto\" src=\"https:\/\/binani.ca\/app\/uploads\/2023\/11\/Alliance-2023.mp4\"><\/video><\/figure>\n<div class=\"wp-block-paragraph\">\n<p>Last Monday, October 30, over 250 hairdressers and barbers from Quebec gathered at the St-Hyacinthe Convention Center to attend the closing of the Alliance Show tour.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>This full day of training was a source of inspiration, marked by creativity, innovation, exchange, and the sharing of expertise.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>For hairdressers, Romain Legros presented Urban Keratin and Luxe Color in the presence of co-founder, M\u00e9lanie Audoin. Manuel Gu\u00e9rette and Urban Keratin&#8217;s Canadian technical team, composed of Patricia No\u00ebl, Stephanie Godbout, Sheila Belanger, and Claudia Gagnon, shared their expertise in cuts, colors, and trends.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>For barbers, founder Fr\u00e9d\u00e9ric Fita-Ferrandis officially launched the Men Stories product line, followed by a workshop on beard trimming, haircuts, and hair fades, led by Marc Thibault and his colleague Danny.<\/p>\n<\/div>\n<figure class=\"wp-block-video\"><video height=\"450\" style=\"aspect-ratio: 800 \/ 450;\" width=\"800\" controls=\"\" src=\"https:\/\/binani.ca\/app\/uploads\/2023\/11\/Alliance-Men-Stories.mp4\"><\/video><\/figure>\n<div class=\"wp-block-paragraph\">\n<p>We would like to express our profound gratitude to all our clients who made this event exceptional. Your warm presence enriched our day and helped make this event a memorable occasion.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>Our sincere thanks also go to everyone involved in the organization of this event, as well as to our dedicated collaborators. Their hard work, creativity, and commitment were the pillars of this success.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>A special mention to those who expertly coordinated and orchestrated this event: Luc Richer, Patrice Bourguignon, and Fran\u00e7ois Levesque.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>Finally, a heartfelt thank you to our special guests and partners, whose presence added a unique dimension to our event. Your continued support is invaluable and inspires us to strive for excellence in all that we undertake.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>We are deeply grateful for the enthusiasm and support we have received from each of you. Thank you for joining us at this exceptional event. We look forward to seeing you in our future endeavors and initiatives.<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>With all our gratitude,<\/p>\n<\/div><div class=\"wp-block-paragraph\">\n<p>The Binani Desbo Group Team<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ALLIANCE SHOW, A BURST OF CREATIVITY Last Monday, October 30, over 250 hairdressers and barbers from Quebec gathered at the St-Hyacinthe Convention Center to attend the closing of the Alliance Show tour. This full day of training was a source [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":122025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[137],"class_list":["post-121965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-binanicommunauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RECAP OF THE ALLIANCE SHOW 2023 - Binani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binani.ca\/en\/2026\/01\/30\/recap-of-the-alliance-show-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RECAP OF THE ALLIANCE SHOW 2023 - Binani\" \/>\n<meta property=\"og:description\" content=\"ALLIANCE SHOW, A BURST OF CREATIVITY Last Monday, October 30, over 250 hairdressers and barbers from Quebec gathered at the St-Hyacinthe Convention Center to attend the closing of the Alliance Show tour. 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